May 15, 2017

Making History: Programmatic in Politics

Though political advertising is nothing new, the digital aspect of campaigning is a growing frontier. Mother Jones reports that in 2010 digital advertising represented only 1.2% of Congressional total campaign spending. After five years of steady growth, it is estimated that 25% of the 2016 Presidential Election campaign funds will be allocated to digital media. With great budget comes great responsibility and The Trade Desk is here to help ensure you capitalize.