業界トレンド

フォーブス誌のインサイト:現代のCMOたち

November 12, 2018

先端技術がビジネス全体に浸透し、マーケティングやCMOの仕事を変革しつつあります。わたしたちは知識の「面白い時代」に生きています。

To understand how CMOs create and prove the value of marketing to the enterprise, Forbes Insights teamed up with The Trade Desk and surveyed more than 200 chief marketing officers in global companies with more than $500 million in annual revenues. The survey results underscore that the demands on CMOs are evolving as the digital space changes and that aligning marketing with business goals is critical to bringing value to the organization.

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