June 26, 2018

The Trade Desk、広告主向けの人工知能(AI)Koa™を導入したデジタル広告のNext Waveの到来を宣言

Data-driven insights and game-changing features deliver better planning, smarter buying and stronger performance for brands and agencies

ロサンゼルス - 2018年6月26日(GLOBE NEWSWIRE)– グローバルアドテクノロジー企業であるThe Trade Desk, Inc.(Nasdaq:TTD)は、は、広告主がデータドリブンなインサイトを利用して、これまで以上に効率的にデジタルメディアをプランニング、予測、購入することができる新しい製品群「Next Wave」の提供を開始しました。「Next Wave」には、メディアプランニング・メディアバイイングに変革(Revolution)をもたらす以下の3つの製品が含まれます。

  • Koa™ is powerful AI that improves advertisers’ decisioning and accelerates campaign performance. Koa’s robust and transparent forecasting engine is built on The Trade Desk’s valuable data set – including nearly nine million queries every second – to help buyers extend audience reach and spend more efficiently.
  • The Trade Desk Planner is a data-driven media planning tool that delivers audience insights and informs ad strategies across channels and devices.
  • Megagon™ is an intuitive new user interface that proactively surfaces tailored insights and offers Koa Recommendations to help advertisers make real-time optimization decisions. Megagon helps buyers save time and advertising budget without sacrificing transparency and control.

The Trade Desk’s enhanced platform allows advertisers to:

  • Easily plan and immediately activate cross-channel campaigns that identify high-value opportunities before spending a single dollar in market
  • Have immediate visibility into the impact on scope and spend for every optimization made or setting selected in the platform
  • Make smarter, more effective optimizations with customized, data-driven Koa Recommendations

Jeff Green, CEO and Founder of The Trade Desk, said “We are proud to launch the Next Wave to deliver on the promise of programmatic – a more data-driven approach to advertising that benefits advertisers, publishers and consumers. By enhancing the innovations on our platform that have always set us apart, we are giving agencies and brands more control and power and a great user experience. This is truly the next wave of digital advertising.”

「Next Wave」グローバルローンチはシンガポールのプライベート・イベントでThe Trade Desk CEO Jeff Green (ジェフ・グリーン)による発表を皮切りに同社CCOのブライアン・ステンペック(Brian Stempeck)がニューヨーク、また共同創業者 兼CTOのDave Pickles (デーブ・ピコルズ) がカリフォルニア州ベンチュラで開催されるローンチイベントで紹介される予定です。これら3つのイベントはライブ・ウェブキャストを通じて世界中のクライアントに配信されます。本件に関する詳細についてはwww.thetradedesk.com/nextwaveをご覧ください。

The Trade Desk, Inc. について

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.