NEW YORK, NY - December 5, 2019 - The Trade Desk (NASDAQ, TTD), a global advertising technology leader, today announced that it has joined Prebid.org as a Leader Member. The Trade Desk is the latest demand-side platform (DSP) to become a member, illustrating the importance of buyers and sellers coming together to further industry-wide collaboration for open-source solutions in the open, independent internet. David Pickles, co-founder and Chief Technology Officer of The Trade Desk, will be on the Board of Prebid.org. Earlier this year, The Trade Desk integrated its Unified ID solution into Prebid.org’s header bidding wrapper.
“Large independent buy side platforms like The Trade Desk are joining Prebid.org in order to help create and ensure open, transparent transactions throughout the entire supply chain,” said Chairman of Prebid.org and Chief Technology Officer of Rubicon Project, Tom Kershaw. “Working with DSPs like The Trade Desk is essential to inspiring more collaboration between buyers and sellers. We are pleased to welcome The Trade Desk to Prebid.org and look forward to working together on collective, community-driven initiatives that improve header bidding and drive overall innovation across programmatic advertising.”
Prebid.org is an independent organization dedicated to promoting fair, transparent, and efficient open-source header bidding solutions. Prebid creates an open source environment where true collaboration between the buy and sell side is finally possible, as evidenced by things like the forthcoming Programmatic Guaranteed specification, which is being drafted in cooperation between buyers and sellers.
“In joining Prebid.org, The Trade Desk will take a more active role in contributing to the open-source header bidding community,” said Dave Pickles, CTO of The Trade Desk. “Header bidding represents the lion’s share of the publishing industry, and Prebid.org reflects the collective goals of both the buy and sell sides of the community to create a more fair and transparent header bidding environment for all players. This collaboration is critical for the future of the open internet.”
In the past year, Prebid has gained critical mass, supporting more than 150 available bidders, over 15 analytics providers, and numerous publishers. “It’s a testament to the power of collaboration happening in independent ad tech today,” added Kershaw.
The Trade Desk の会社概要
The Trade Desk™は広告バイヤーを支援するテクノロジー企業です。広告バイヤーはThe Trade Deskのセルフサービス型クラウドベースのプラットフォームを通じて、ディスプレイ、動画、オーディオ、ネイティブといった広告フォーマット全般にわたり、より表現力のあるデータドリブンなデジタル広告キャンペーンを、PC、モバイル、コネクテッドTVなど多数のデバイス上で、作成、管理、最適化できます。主要なデータパートナー、インベントリーパートナー、パブリッシャーパートナーを統合することでリーチと運用効率を確実に最大化し、Enterprise™ APIによりプラットフォームのカスタマイズが可能になります。The Trade Deskは米国カリフォルニア州ベンチュラに本社を置き、米国、欧州、アジアにオフィスを構えています。The Trade Deskに関する詳細は thetradedesk.com または Facebook 、 Twitter 、 LinkedInの 、 YouTube をご参照ください。
Formed in September of 2017, Prebid.org is an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across the industry. Funded by dues-paying members, it manages the open source projects Prebid.js, Prebid Mobile, Prebid Server, Prebid Video, Prebid Native, and others. Prebid.org is open to all companies who are part of the programmatic ecosystem, from ad tech vendors to publishers and others. We believe that, working together, we can drive standardized, transparent technology for advertising that will make it easier for buyers and sellers to transact at scale in a fully programmatic ecosystem.