November 8, 2017

The Trade Desk Enhances Targeting Capabilities With Carrier-Level Data from Pinsight Media

Strategic collaboration supplies first-party mobile data to The Trade Desk’s platform

LOS ANGELES, CA -- (November 8, 2017) - The Trade Desk, Inc. (NASDAQ: TTD), a global technology platform for buyers of advertising, today announced its collaboration with Pinsight, a leader in mobile analytics, media and mobile app distribution, to aggregate anonymized consumer data for precise ad targeting across users’ multiple devices. Pinsight’s access to carrier-level data delivers rich deterministic data sets and enables advertisers on The Trade Desk platform to launch their campaigns with even more relevancy, reach and confidence.

“Advertisers today want to accurately reach individuals with relevant messaging and scale – no matter which device they are on,” said Brian Stempeck, Chief Client Officer at The Trade Desk. “With Pinsight’s highly accurate deterministic data, we enable advertisers to reach consumers on every screen through one single buying platform. This helps marketers make consumers’ advertising experience better and also eliminates budget waste.”

This data offering is the newest addition to The Trade Desk’s data management platform and is available through its self-service media buying platform.

The Trade Desk の会社概要

The Trade Deskは広告バイヤーを支援するテクノロジー企業です。広告バイヤーはThe Trade Deskのセルフサービス型クラウドベースのプラットフォームを使用し、PC、モバイル、コネクテッドTVなどのデバイス上で、ディスプレイ、動画、オーディオ、ネイティブ、ソーシャルといった広告フォーマット全般にわたってより表現力のあるデータドリブンなデジタル広告キャンペーンを作成、管理、最適化することができます。主要なデータ、インベントリ、パブリッシャーパートナーと統合することで、リーチと運用効率を最大化できます。また、エンタープライズAPIは、プラットフォーム上でのカスタム開発を可能にします。The Trade Deskは米国カリフォルニア州ベンチュラに本社を置き、米国、欧州、アジアにオフィスを構えています。詳細については、thetradedesk.comをご参照いただくか、弊社のFacebookTwitterLinkedInアカウントをフォローしてください。

About Pinsight Media

Pinsight Media is the only source for actionable insights gleaned from first-party mobile data. Leveraging its exclusive access to verified, first-party mobile data from the Sprint family of networks, Pinsight provides actionable insights that help fuel smarter business and marketing decisions. From identifying a brand’s best customers, to developing custom audiences, and reaching them on-device, the company provides solutions for every touchpoint. For more information visit