July 17, 2020

The Trade Desk Appoints Tim Sims as Chief Revenue Officer

Los Angeles, CA – July 16, 2020 – Global advertising technology leader, The Trade Desk, today announced the appointment of Tim Sims as Chief Revenue Officer. Sims, a six-year veteran of The Trade Desk, will be responsible for driving revenue generation and new client acquisition globally.

Prior to this role, Sims served as Senior Vice President, Inventory Partnerships, where he oversaw the rapid expansion of the company’s supply side relationships, particularly with the world’s leading connected television providers. Sims will retain management of the inventory partnerships team as part of his new role.

“In recent years, connected television has become one of the fastest-growing and most important channels within digital advertising. Tim Sims has been at the forefront of this shift, working with advertisers and broadcasters to understand the value that CTV unlocks for each,” said Jeff Green, Co-Founder and CEO, The Trade Desk. “Tim has his finger on the pulse on evolving customer demand across all channels, and his ability to help customers map that demand to premium content makes him the perfect leader for this role.”

“As more major brands embrace data driven advertising, they envision a future with both the optimization of campaigns across channels, as well as access to premium inventory,” said Sims. “Nowhere is this more apparent than television, where our customers are applying data to their massive TV campaigns for the first time and building bridges between their traditional media investments and CTV. This presents The Trade Desk with a significant opportunity to grow and win share as we integrate our business development and inventory strategies.”

Sims is an advertising industry veteran, having previously served as Director of Business Development at OpenX, and Director of Media at Spot Runner. He was recently named by Business Insider as one of the 23 people shaping the future of television. He is a graduate of Vanderbilt University.

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