December 17, 2018

The Trade DeskのUnified IDソリューション導入直後、Index Exchangeを利用するパブリッシャーのマッチ率が上昇

ニューヨーク/ロサンゼルス – 2018年12月17日(ビジネスワイヤ)– グローバルな広告マーケットプレイスであるIndex Exchangeは、The Trade DeskのUnified IDソリューションの導入による説得力のある結果を提供する、初のサプライサイドプラットフォーム(SSP)です。Trade Deskは、広範かつグローバルなCookieフットプリントを、デジタル広告業界全体に無償で提供しています。プログラマティック広告をけん引する独立系企業2社のパートナーシップにより、マーケターとパブリッシャーは、より多くのオーディエンスにリーチし、広告効果を改善することができます。

Since adopting the unified ID solution, Index Exchange’s marketplace has seen significant lift in user coverage, or match rates. Index Exchange has seen match rates reach 99 percent, resulting in better audience reach for advertisers and more yield for publishers.

“We are committed to developing new approaches that deliver meaningful results for publishers, buyers, and consumers. We’re excited to partner with The Trade Desk on unified ID, as it raises the entire ad tech industry to a higher standard by improving the efficiency of cookie-based user syncing across the internet,” said Andrew Casale, President and CEO, Index Exchange. “Providing their global cookie footprint at no cost benefits our entire ecosystem, allowing for greater audience addressability as well as faster web pages.”

Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s enormous cookie footprint to increase their own cookie coverage across the independent internet.Additionally, companies have also signed up to receive the unified ID solution from the Index Exchange Header Tag Wrapper. These companies, many of which are seeing significant match rate lift, can ingest the ID into their marketplaces and distribute it to partners, including DSPs.

「Index Exchangeのマッチ率が、Unified IDソリューションの導入後に上昇したという事実は、Cookieフットプリントを無償で提供する判断が正しかったことを示しています」と創業者兼CEOのJeff Green (ジェフ・グリーン)は述べています。「ソリューションの導入が進んで、勢いを増し、業界全体が強化されていくなか、似たような結果が得られたことは非常に喜ばしいことです」

Unified IDソリューションは、業界のプレーヤーにとってCookie IDに関する共通語となる、数少ないIDソリューションの1つです。この業界で、ユニバーサルCookie IDを採用する企業が増えていけば、デジタル広告の効率性と有効性も引き続き向上します。Index ExchangeとThe Trade Deskは、Advertising ID Consortiumなどの他のIDソリューションとも緊密に連携して、デジタル広告エコシステムの改善を続けます。

Index Exchangeについて

Index Exchange is a global advertising marketplace where premium digital media companies sell their ad impressions openly and in real-time. Built on the pillars of neutrality, clarity, and the most reliable technology, Index is the ad exchange that media companies trust. With no other business interests to divide its attention, Index’s sole focus remains connecting media companies with premium demand at massive scale. Visit Index Exchange at www.indexexchange.com or @indexexchange.

The Trade Desk, Inc. について
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.