December 26, 2017
Name: Simon Ellis
Position: Senior Account Executive, EMEA
If you could live anywhere other than London, where would you want to live?
I love living in London, but if I had to move anywhere it would definitely be another city – maybe Copenhagen or Madrid.
What’s your favorite snack at The Trade Desk’s London office?
Tea and biscuits.
If you could have one superpower, what would it be?
I’m currently training for triathlons, so I’d have to go with superhuman speed!
Which feature or channel on The Trade Desk’s UI do you find most promising?
I would have to say our omnichannel capabilities. Before digital even existed, advertisers were looking for a way to get a 360-degree view of the consumer. Omnichannel allows agencies to plan and buy with a data-driven approach across all channels and devices, helping them understand the impact of their strategy on their campaign goal.
What was your first day at The Trade Desk like? How does it compare to your average day now? Anything the same?
The week before I started, the team invited me to the pub that’s across from the office. It was great to get to know everyone, and I felt welcome even before my first official day of work. Today, even though we’ve doubled in size, the enthusiasm and camaraderie is still just as strong.
Where do you see the UK’s state of programmatic in five years?
I think it’ll be in a very strong position five years from now. I believe that industry collaboration will see us through a lot of the issues that plague the industry today. Advertisers will start utilizing data far more effectively across all media, making advertising more efficient and relevant to the consumer. I think transparency will continue to be a huge conversation across the board, and only those who are fully transparent and add real value in the programmatic buying chain will succeed