The Trade Desk Enhances Targeting Capabilities With Carrier-Level Data from Pinsight Media
November 8, 2017
Strategic collaboration supplies first-party mobile data to The Trade Desk’s platform
LOS ANGELES, CA -- (November 8, 2017) - The Trade Desk, Inc. (NASDAQ: TTD), a global technology platform for buyers of advertising, today announced its collaboration with Pinsight, a leader in mobile analytics, media and mobile app distribution, to aggregate anonymized consumer data for precise ad targeting across users’ multiple devices. Pinsight’s access to carrier-level data delivers rich deterministic data sets and enables advertisers on The Trade Desk platform to launch their campaigns with even more relevancy, reach and confidence.
“Advertisers today want to accurately reach individuals with relevant messaging and scale – no matter which device they are on,” said Brian Stempeck, Chief Client Officer at The Trade Desk. “With Pinsight’s highly accurate deterministic data, we enable advertisers to reach consumers on every screen through one single buying platform. This helps marketers make consumers’ advertising experience better and also eliminates budget waste.”
This data offering is the newest addition to The Trade Desk’s data management platform and is available through its self-service media buying platform.
The Trade Desk の会社概要
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.
About Pinsight Media
Pinsight Media is the only source for actionable insights gleaned from first-party mobile data. Leveraging its exclusive access to verified, first-party mobile data from the Sprint family of networks, Pinsight provides actionable insights that help fuel smarter business and marketing decisions. From identifying a brand’s best customers, to developing custom audiences, and reaching them on-device, the company provides solutions for every touchpoint. For more information visit http://www.pinsightmedia.com.