Speakers Will Address Promises and Challenges of the Evolving Media Landscape
NEW YORK, NY — (Marketwired - Mar 1, 2016) - The Trade Desk, Inc., a leading demand-side platform in global advertising, announced today details surrounding the lineup of speakers being welcomed at the company’s inaugural Programmatic Institute March 9 in New York City.
The daylong program includes today’s top thought leaders and experts speaking to cultural and technology trends, and what they mean for the future of advertising.
“We’re proud to produce a day for our clients and partners to immerse themselves in forward-looking discussions on the state of technology, culture, and advertising,” said The Trade Desk’s CEO and cofounder Jeff Green. “By looking ahead at what’s left to be achieved, we also celebrate the opportunity to explore what’s possible together. It promises to be a compelling program and we’re grateful to everyone who can join.”
A look at the day:
Green will explore the Future of Media in his morning talk, sharing his vision on the shape of things to come while getting honest about the challenges ahead.
Author and statistician Nate Silver will dive into the numbers to share insights into cultural and political trends and anomalies, and will participate in dialog with Green about how election cycles are shaped by the latest digital advancements in advertising.
The Trade Desk’s cofounder and Chief Technology Officer Dave Pickles will host leadership from across the buying spectrum — from technology platform Choicestream to independent digital agency Goodway Group to global juggernauts IBM and NEO@Ogilvy — to learn how they have transformed their ad buying via Enterprise™, The Trade Desk’s API offering.
Leaders from the world of audio, including Pandora, Spotify, and Triton, will talk about the sophistication of the digital listening audience and how habits have evolved alongside technology.
Rob Perdue, Chief Operating Officer at The Trade Desk, will engage Brian Pitz and Brian Fitzgerald in conversation about the “complex relationship between adtech and Wall Street.” Pitz and Fitzgerald are Managing Directors covering Internet and Interactive Entertainment at Jefferies & Company.
The Trade Desk’s Chief Client Officer Brian Stempeck will bring participants up on the latest advancements in programmatic TV.
To close the day, humanitarian, author, and TED® veteran Dan Pallotta will deliver a compelling treatise on changing paradigms across the worlds of nonprofit and business.
For those unable to join in person, follow @theTradeDeskInc and #TTD for quotes, pictures, and other live highlights throughout the day.
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About The Trade Desk, Inc.
Recently named seventh on the Deloitte Technology Fast 500™, ninth in Forbes Magazine’s Top 100 List of America’s Most Promising Companies, and #34 on the Inc. 500, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia