Precision You Can Hear
August 16, 2016
The Trade Desk is proud to announce we have integrated with Spotify, Triton Digital and AdsWizz to bring the precision and efficiency of programmatic to the audio channel. Digital audio is deeply integrated into most consumers' daily routine, as it provides backdrop commentary, music and storytelling to all activities. Gaining access to these moments empowers buyers to reach their audience with messaging that uniquely resonates with their audience. Whether a consumer is on a run, driving to work or hosting a dinner party, marketers can ensure they are engaging them with contextually relevant ads.
Did you know? Across the globe, in-car listening accounts for 20% of all daily Spotify active user sessions.
We want to make your commute a little more exciting. Download The Trade Desk’s official summer playlist.
Diversify your programmatic budget and incorporate audio so you can:
- Target 70 million subscribers who listen to playlists ranging from “Workout mix” to “Dinner party”
- Utilize the same targeting tools from your video, mobile, and cross-device campaign
- Emotionally engage your listener with non-skippable audio ads
To learn more about how you can add audio to your media mix, visit: thetradedesk.com/audio