業界トレンド

オーディオ広告の正確性

August 16, 2016

The Trade Desk is proud to announce we have integrated with Spotify, Triton Digital and AdsWizz to bring the precision and efficiency of programmatic to the audio channel. Digital audio is deeply integrated into most consumers’ daily routine, as it provides backdrop commentary, music and storytelling to all activities. Gaining access to these moments empowers buyers to reach their audience with messaging that uniquely resonates with their audience. Whether a consumer is on a run, driving to work or hosting a dinner party, marketers can ensure they are engaging them with contextually relevant ads. 

知っていましたか?世界全体で、Spotifyの1日のアクティブユーザーセッションのうち20%は車内での視聴です。  

We want to make your commute a little more exciting. Download The Trade Desk’s official summer playlist.

プログラマティック広告の予算を多様化してオーディオを組み込めば、次のことが可能になります。

  • Target 70 million subscribers who listen to playlists ranging from “Workout mix” to “Dinner party”
  • Utilize the same targeting tools from your video, mobile, and cross-device campaign
  • スキップ不可のオーディオ広告でリスナーを感情的に引き込む

To learn more about how you can add audio to your media mix, visit: thetradedesk.com/audio

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