I’m writing to share some exciting news: The Trade Desk is now a publicly traded company.
Today we became listed on Nasdaq as TTD, a decision we made to foster our long-term independence. Our mission is still to enable a marketplace where every advertising impression results in a win for the brand, the publisher and most importantly, the consumer.
This news doesn’t change our course. We remain wholly committed to providing our partners and clients the most transparent, open, advanced technology platform to buy display, video, audio, native and social, across desktop, mobile, and connected TV. Now more than ever, it is critical to be able to look across the entire media landscape in real-time, use first and third party data to define exactly which impressions a campaign needs, and how much each one is worth.
On behalf of everyone at The Trade Desk, I want to thank our clients and partners for taking this journey with us.