業界トレンド

広告のNext Waveを紹介

June 26, 2018
by Jeff Harley – Principal Product Manager Lead
タグ:データ

When The Trade Desk was created in 2009, our founders planted roots in Ventura, California. It’s in this soulful surf town, nestled between Malibu and Santa Barbara, where we built a global technology company that is changing the way media is bought and sold.

The Next Wave is bringing advanced advertising technology to our customers around the world. We set out to offer advertisers data-driven insights to plan, forecast, and buy digital media more efficiently through our release of three transformative products:

  • Koa™ is our powerful AI designed to improve advertisers’ decisioning and campaign performance. Koa’s robust and transparent forecasting engine is built on The Trade Desk’s valuable data set – including nearly nine million queries every second – to help buyers extend their audience reach and spend more efficiently.

  • The Trade Desk のPlanner(プランナー)は、データドリブンの新しいメディアプランニングツールです。オーディエンスに関するインサイトを明示し、チャネルおよびデバイス全体にまたがる広告戦略を提案します。

  • Megagon™は新しい直感操作のユーザーインターフェースで、キャンペーンと並行してKoaの推奨事項を表示し、広告主がリアルタイムで最適な決定を下せるよう支援します。Megagonにより、バイヤーは透明性と管理性を犠牲にすることなく、時間と広告予算を節約できます。

The result offers advertisers three key benefits:

1. Power to easily plan and immediately activate cross-channel campaigns that identify high-value advertising opportunities before a single dollar is even spent in the market.

2. 設定または最適化が各キャンペーンの範囲と費用に与える影響の可視性

3. Ability to make smarter, more effective optimization with customized, data-driven recommendations through our new predictive AI Koa™.

This is the Next Wave of digital advertising. And it’s finally here.


To experience the Next Wave, reach out to your designated account manager or our business team.

タグ:データ