July 17, 2018

Introducing Megagon™: an intuitive, new user experience

We’ll begin with a definition: a Megagon is a highly complex shape with a million sides and facets that we visually experience as a simple circle.

This is precisely the shape that inspired the Next Wave of The Trade Desk’s platform: elegantly simple for our users but with highly complex inner-workings that intelligently elevate the digital media buying process. By merging human and machine to leverage big data, advertisers can finally tap into and take action on the massive amounts of data at their fingertips. Since planning, buying, and optimizing digital media can now happen in a single screen, advertisers can spend more time making smart, strategic decisions from the get-go and less time shuffling budgets.

With the help of our new AI, Koa™, Megagon easily surfaces intelligent, data-driven recommendations for quick campaign optimizations, offering powerful trading capabilities with its easy-to-use, intuitive interface. Simultaneously, the new platform brings key metrics and recommendations to the forefront through visual representations of campaign data, allowing our users to interpret and take action on insights quicker than ever before.

Our goal has always been to transform the way advertising is bought and sold. The Next Wave ushers in a new era of advertising founded on this mission.

For more information on Megagon, please reach out to your account manager or contact us here.