This time last year, we announced a landmark deal with a pioneer from the cybersecurity and fraud detection space, White Ops. We partnered with White Ops to transform how the advertising industry tackles fraud. One year later, the partnership is stronger than ever. With digital ad spend increasing by 20% this year over last, we’re proud that our combined efforts have helped improve marketplace quality.
Through this partnership, The Trade Desk and White Ops have created a safer advertising marketplace. With White Ops Media Guard in place, The Trade Desk platform is able to block non-human impressions before they ever get purchased. In an industry where every millisecond counts, this partnership aims to ensure that there is a human on the other end of every impression served.
“The world’s largest marketers and agencies have made clear that they want to clean up the advertising supply chain,” said Brian Stempeck, Chief Client Officer at The Trade Desk. “We think this initiative is the most powerful step yet to stop the problem at its source.”
The integration with White Ops provides a consistent and universal solution to invalid traffic – without thresholds or selective application – and reclaims advertising dollars that would have otherwise gone to fraudulent impressions.
ads.txtの初期提唱者であり、 ゴールドスタンダードの作成者であるThe Trade Deskは、長年にわたりマーケットプレイスクオリティの最前線に立ってきました。The Trade DeskとWhite Opsのパートナーシップは、業界が広告詐欺と戦うために力を合わせたときにどのような結果となるのかを非常によく物語っています。不正なインプレッションをその発生時からブロックすることで、広告市場の透明性と品質が向上し、業界全体の信頼が高まります。
“Partnerships like this one help the entire industry take a giant leap forward. With our human verification technology, we’ve been able to work with The Trade Desk to block fraudulent bids even before they’ve happened. And we’re not done yet – we hope to expand our partnerships and defend the industry from ad fraud at every turn.” said Sandeep Swadia, CEO of White Ops.